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Ferguson HVAC Training

Trane / Asset Boot Camp

Feb 06 - 09, 2024 - 8:00am - 4:00pm EST$1000 per attendeeRegistration closedHalethorpe, MD4501 Hollins Ferry Road. Suite 140., Halethorpe, MD 21227Get Directions

FOR OWNERS/ MANAGERS/ COMFORT ADVISORS/ SELLING TECHS: The ultimate “No-Pressure Selling” training course designed specifically to sell Trane / American Standard comfort systems. Most businesses fail because they have the wrong processes in place. Just four days of training will give you a simple, repeatable, proven sales process that will help you understand your customers’ concerns, match their comfort system to the benefits they seek and close the sale. Learn to utilitze these time tested tools: Comfort Concerns List-Learn to ask the right questions to discover your cutomers’ needs and desires. Help your customers sell themselves. Wheel of Value-Learn to lock out the competition with the four things your customers need and your competition can never provide. Estimated Energy Savings-An easy to use tool to show the advantage of high efficiency products.