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August 7, 2023

Save Money With Smart Energy Decisions

Focus on Energy empowers the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.

Focus on Energy is Wisconsin utilities’ statewide energy efficiency and renewable resource program funded by the state’s investor-owned energy utilities and participating municipal electric utilities and electric cooperatives. 

Focus on Energy programs are available to customers of participating Wisconsin gas and electric utilities and cooperatives.

Need help getting started? Focus on Energy offer incentives for energy-saving projects and products – with customized solutions by business type, training opportunities and access to a network of Trade Ally’s.

Become a Trade Ally Partner

Focus on Energy Trade Allies are valuable contractors and service providers who partner with us to deliver energy efficiency and renewable energy products and expertise directly to Wisconsin residents and businesses.

Benefits of partnering with us:

Motivated Customers

Residents and businesses who express interest in Focus on Energy are already highly motivated to make energy efficiency improvements.

Additional Revenue

Offer valuable financial incentives to your customers, and have those discounts directly reimbursed to you.


Learn about the latest energy efficiency and renewable energy technologies and techniques, increasing your business’s expertise in this competitive field.

Participate in specialized programs for your residential and business customers. Additional training is required.

Dedicated Support & Technical Assistance

Access to a dedicated Focus on Energy contact for questions and feedback, as well as Trade Ally e-newsletters and important communications.

Marketing Resource

Benefits include a business listing on our website, marketing materials and cooperative advertising opportunities.

Stand out from the crowd and become a Focus on Energy Trade Ally Partner today! Click here to learn more.

Residential Rebates & Incentives

When you consider that heating and cooling accounts for nearly half of an average home’s energy usage, it’s easy to see how important it is that your heating and cooling equipment is running efficiently. Efficient equipment typically consumes 10-30% less fuel, is quieter, and maintains more consistent temperatures in the home.

If your customer is looking for new heating and/or cooling equipment, Focus on Energy offers rebates and resources to help you make the most of your homeowner’s investment. They can choose from a variety of energy-saving options, including a new furnace, boiler, smart thermostat, or water heater. They can receive rebates for each individual improvement or make multiple upgrades at once and can increase rebates and energy savings.

How do your customers get rebates on new equipment? What utility companies participate? Learn more here.