Ruud® Social Media Program
Now more than ever, having an updated online presence is important to reach customers. The Pro Partner Social Media Program provides a social media management tool, along with ready-to-use Ruud-branded social media content for Pro Partners’ social media pages. We want to help your efforts to provide customers with valuable and informative content across social media platforms.
• Content for your social media pages on Facebook, Twitter and Instagram, posting four times a month.
• Access to Social Horsepower, a social media management tool that allows you to view, edit and schedule content to your social media pages.
• Quarterly Social Media Webinars provided to educate, train and equip you with the knowledge and skills to help you win in the digital age.
• Quarterly Social Media Newsletters to provide you with information regarding social media updates, news and trends.
NEW SOCIAL MEDIA PAGES
We have established Air-specific social media channels across Facebook, Twitter
Facebook: Facebook.com/RuudAir • Twitter: Twitter.com/Ruud_Air • Instagram: Instagram.com/Ruud_Air
DIGITAL BRAND ADVERTISING
As a Ruud® Pro Partner™, you have access to regional digital brand awareness campaigns that are activated and driven by Ruud. These digital brand campaigns are targeted by consumer, and customized by region / state and season. They automatically and continually market the Ruud products that are most likely to sell to a given audience in a given region, and connect all leads (online clicks and phone calls) to your business. The length of these campaigns will vary by market and consumer demand, but most last approximately three – six months.
BENEFITS FOR PRO PARTNERS
• More contractor and Ruud brand impressions through smarter targeting of consumers
• Any received leads go directly to you; all online users are directed to a special landing page that connects them with Pro Partners in their area
• Any received leads are continually tracked both online (by appointment scheduling) and by phone (calls), so you will have visibility to the campaign’s effectiveness in your market
IMPORTANT! Digital Brand Advertising does NOT guarantee leads.