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Ferguson HVAC Training

No Pressure Selling – Boot Camp

Sep 23 - 26, 2025 - 8:00am - 4:00pm$1,500.00 per attendeeRegistration closedLewes, DE32325 Lewes-Georgetown Hwy, Lewes, DE 19958Get Directions

FOR: OWNERS/MANAGERS/TECHNICIANS/COMFORT CONSULTANTS

The ultimate “No-Pressure Selling” training course designed specifically to sell Trane/American Standard comfort systems. Most businesses fail because they have the wrong processes in place. Just a few days of training will give you a simple, repeatable, proven sales process that will help you understand your customers’ concerns, match their comfort system to the benefits they seek, and close the sale! Learn to utilize these time-tested tools:
1. Comfort Concerns List© 2. Wheel of Value© 3. Estimated Energy Savings©