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Ferguson HVAC Training

No Pressure Selling: SEEDS OR LEADS

Sep 12 - 13, 2023 - 8:00am - 5:00pm$600 per attendeeRegistration closedRichmond, VA2511 Brittons Hill Road, Richmond, VA 23230Get Directions

Techs have an amazing opportunity to improve customer comfort. Techs are there when people with no A/C or heat are seriously thinking about comfort. The time homeowners are most anxious to solve future problems is immediately after a repair. Most people want to hear how to keep problems from happening again. Service technicians with math, science and mechanical skills are in high demand. Techs must apply their knowledge of thermodynamics, psychometrics and other scientific principles to troubleshoot problems every day. Today’s HVAC technicians have a lot on their plate, no wonder most resist selling. When you follow the C.A.R.E. process, you aren’t selling – you’re using new tools to troubleshoot problems and give customer choices.
After attending this class, you will have the skills, tools and confidence to consistently improve your customers’ lives with …
• Service Agreements
• Duct Repairs
• Accessories
• Replacement leads
• Replacement equipment

Who Should Attend?
Service managers, service technicians, installation managers, dispatchers, sales managers and territory managers.