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Ferguson HVAC Training

Trane / ASSET Boot Camp

Sep 19 - 22, 2023 - 8:00am - 4:00pm$1000 per attendeeRegistration closedHalethorpe, MD4501 Hollins Ferry Road. Suite 140, Halethorpe, MD 21227Get Directions

FOR: Comfort Advisors/Owners/Managers/Selling Techs ||

The ultimate “No-Pressure Selling” training course designed specifically to sell Trane/American Standard comfort systems. Most businesses fail because they have the wrong processes in place. Just four days of training will give you a simple, repeatable, proven sales process that will help you understand your customers’ concerns, match their comfort system to the benefits they seek, and close the sale! Learn to utilize these time tested tools:
Comfort Concerns List©: Learn to ask the right questions to discover your customers’ needs and desires. Help your customers sell themselves. ||
Wheel of Value©: Learn to lock out the competition with the 4 things your customers need, & your competition can never provide. ||
Estimated Energy Savings©: An easy to use tool to show the advantage of high efficiency products.